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The big question I would have with Flat-Panel Displays and their Gorilla potential (vs. royalty game) is how one company could ever create high switching costs, as displays are interchangeable. Now a new type of display may come along and be by far the best and capture huge market share. But what keeps the next improvement in displays from moving in?? And if they can't create high switching costs, they can't be a true Gorilla.
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