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The business of business is business. Having said this, you don't have to be a John D Rockefeller (Standard Oil etc) or an Al Dunlap (Chainsaw Al at Sunbeam) to make a success of business but your average 'nice guy next door' ain't going to hack it.

Michael Yu is a kindly educator yes but, I believe he is a smart, sharp elbowed business leader as well. The difference, I hope, is that because he can be a kindly educator, he can also be good for the outsiders as well as the insiders!

Yu didn't create the need for tests, he is just addressing it and will likely make me some money along the way.
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