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The CEO asked one of the shareholders to share a story of how he used a PicoAir (or was it a PicoPro?). He was on a group outing with lots of kids. After dinner, instead of gathering around the campfire, the kids started looking at their screens. He got a sheet from a tent, set up his cell phone and projector, and pulled in all the kids for an impromptu showing of Kung Foo Panda. So, at least the kids were watching the same screen, having a shared experience, and not squinting.

This example sort of illustrates my skepticism about the whole "use case" for this product.

At a shareholder meeting, the CEO actually celebrates a vivid illustration of what this Pico product is good for by inviting us to imagine a woodsy campfire setting where Microvision saves the day by drawing kids away from their individual cell phones so that they can all watch a video screening of Kung Fu Panda off a cell phone onto a tent, with, we suppose glorious audio also piped out of his phone speakers?


The artificiality of this story, in tandem with its affirmation of the role of digital media in destroying any opportunity for kids to get away from screens, even in a quasi-camping scenario is just dumbfounding.

Couldn't they even make the imaginative leap necessary to suggest maybe the kids shot video of their adventures and watched *that* on a sheet by the campfire? They're really out on a camping trip watching a movie they've already seen via Microvision tech?

And still with the "squinting disease"?

This is their shareholder spotlight example of a great use for their product? Really?

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