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The current index on Coca-Cola per capitas is more like 281. Additionally, these 'per capita' figures are built around 8 oz servings, not 12 or 20 oz. I would also strongly disagree that there is limited opportunity for growth considering the human body needs 64 ounces of fluid per day to survive and Coca-Cola products make up less than 2 ounces globally and less than 5 domestically....
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