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I really like this video because it is very informative about the European EV market. Tesla is falling behind mostly on price competition. Tesla's strategy was to start with high price tags and to continually bring down the price as they developed better ways to build the cars. This is not a smooth transition but a punctuated one as various component parts and technologies come into existence. As Europeans ramped up their EVs designed for local conditions Tesla fell behind but that situation should reverse once Giga Berlin comes online, supposedly around mid 2021.

Enjoy Why Tesla Isn't Dominating The Electric Car Market In Europe

Denny Schlesinger
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