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The stock has been devalued by the market becase a large percent of its revenue is derived from products under the WWF license. There is concern that this concentrates too much of the company's future with the WWF.

The recent developments between Viacom and the WWF may cause the market to re-evalute JAKK in a more favorable light since it seems that the WWF universe of sales will increase based on the market push Viacom is about to put behind all things WWF.

JAKK will rise over the next two years to exceed prior highs.
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