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The value chain was in the production of Atari Cartridges for the Atari Console. Many companies produced games for the Atari Game console; there is your Value Chain; there is your open architecture.

If you insist this is a value chain, that's the weakest value chain example I know of. Game producers = 1 link in the chain. No offense meant, but I cannot fathom considering this a Gorilla play then, anymore than I consider the Sega Dreamcast a Gorilla play now. Isn't Sega Dreamcast worthy of a basket pick by your definition of "value chain?" After all, there are companies producing games on CD for them.

You need to hold the value chain to a higher standard if you expect to find meaningful technology investments. Ideally a value chain should be very powerful, far reaching, and expanding.

Corley, you seem not to be so much of a market bear, but rather a Gorilla Game bear. You spend a lot of time finding flaws in the logic, whereas many members of this board are making money following the plan as was intended.

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