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There's a company named Peet's Coffee and Tea here in Southern California (at least in Pasadena) that has opened directly across the street from one of the busiest Starbucks. Peet's is larger (more tables) and has a bigger selection of coffees and teas than Starbucks. It also is conveniently located right next to Noah's Bagels and Wild Oats Market with a lovely outdoor patio area, tables, grass, etc. The Starbucks across the street is not nearly as appealing. The place (Peet's) is packed all the time with people buying coffee/tea and bagels. Peet's doesn't seem to be a public company (they do have a website from which one can place orders). If they do go public, they could become a contender pitted against Starbucks, but not so at present.

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