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they could loose a lot of customers from bad blood they may find that it don't play out how they planed."

I bet they will feel the impact short term...On the
news last night, there was a lot of whining and dummy-spitting
among the shoppers, but really its just talking through the hip-pocket
nerve again. John Fletcher is doing the right thing imop;
And really,no-one promised that they could have a discount card
forever, and they really should think themselves lucky to have
had the discount as long as they did!

Be interesting to watch what happens next few months I reckon..
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