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This got me to do some more research on apple fitness+. My takeaway is that it would be a serious competitor to PTON. Here are a few reasons why:

1. Fitness+ offers the same work outs as does PTON: Bike, Tread for the connected members, and strength, yoga etc. for the digital members.

2. For Fitness+ subs who want to do a workout on the Bike or the Tread, as long as you have an apple watch, you can use *any* bike or tread. Why then, would you want to dish out $2.5K for a Peloton bike and go through the shipping delays?

3. Bundling of fitness+ with the apple one service would make it easier for Apple to grow its sub base.<i/>

They might be the same workouts from the outside but I'm sure the instructors are different. Also your friends are all competing on a PTON. What will you do by yourself on Fitness+? (I don't necessarily mean you but in general this is group think) Maybe it might make sense for people who don't like the competition. It's like the reverse iPhone analogy. Everyone wants iMessage so we can create a group text outside of whatapps or another group chat.

PTON has a huge start in-terms of the content they have. The instructors and celebrities they are signing up is driving more users their way.
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