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This time, I noticed Wild Oats Brand foods. As I perused the aisles I saw Wild Oats everything! Cereals, snacks, condamints. There must have been more than 50 different items. This is the first time I had seen any Wild Oats Brand foods outside of a Wild Oats store....

I was very impressed with the shelf appeal. The name is a winner. I would consider it a more marketable name and logo than Whole Foods is for the general public. It is certainly better than the 365 brand name.


Gives Whole Foods a way to engage the supermarket chains that are trying to get into organics. Still, a shame to hear they were in the "health food" section and not battling on the regular shelves. How are these goods priced?
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