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This morning, Hertz reported earnings of $0.52 per share on $2.5 billion in revenue for its fiscal third quarter. Both numbers fell short of the expectations of Wall Street analysts, who had predicted Hertz would earn $2.75 per share and rake in $2.6 billion in revenue.

Nor were the failures to live up to expectations the only bad news at Hertz. It was a miserable quarter for the rental car company speaking objectively as well. At $2.5 billion in revenue, Hertz didn't do even as much business as it did last year (revenue was actually down 1% year over year), much less grow. And earnings-wise, $0.52 per share in profits was just 22% of what Hertz earned a year ago -- a 78% decline.

Who doesn't get from the article that Hertz specifically did anything wrong, only that business was softer than expected this past quarter, which suggests that management should be able to identify and address any issues within its control make this a one-off performance aberration and not the start of a trend...

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