This year I have bought 35 items from Etsy from birthday, graduation and Christmas presents to lockdown activities like a puzzle. Last year I bought 29 items. The platform is easy to use, you can save items which is nice for when a birthday, wedding, birth, graduation, anniversary etc. comes up you can look at your saved items to see if there is something that would work. Communication with the sellers/artists is also very easy and in my experience they respond within 24 hours. The platform is using AI to try and direct you to items it thinks would appeal to you based on your previous searches/purchases. The pandemic has been a huge tailwind but I think the exposure will help them grow market share.
Mary
(Long ETSY)