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Web design is an ever increasingly popular field, and as such there is an overwhelming amount of agencies to choose from when contemplating a redesign.

So what are the three most important things you need to be considering when it comes to choosing one for your business? We caught up with Liam from Identify Web Design in West Yorkshire!

What have they done before?

Most agencies will have a portfolio or case studies of their previous work available on their website, so be nosy and check them out!

If you see lots of big name clients, you’re probably onto a winner. Have a look at the kind of sites they’ve worked on. Do they seem like the kind of site that would benefit your company?

Most importantly, test them out as if you were a customer yourself. Is it a user friendly experience?

If you want to go one step further, give some of their clients a call and see how they found their experience working with them.

If they are a relatively new design executive search agency ( , don’t panic.While experience is always a bonus, the work that an agency has done is always more important that how long they’ve been in business.

The staff

You don’t want to have a beautiful website crafted, only to find that your web design agency is never available if you have any questions or changes you need to make.

If the agency is big enough to have its own account management team, it always gives you a point of contact, but with a smaller team of four or five, you may struggle to get hold of anyone.

While a smaller team might be enough for your particular project, it’s always good to know that there are multiple experienced heads going into your site.

It’s also important that the staff you’ll be working with are all friendly and approachable.

After all, creating your website it going to be a collaboration, and communicating as much as possible with the agency will be important to make sure you get the results you want.

There can be a lot of jargon when it comes to web design, and things change constantly, so it's important to have someone who can explain everything to you, so don’t be afraid to ask questions.

What services do they offer?

While designing the site will be the agency’s primary objective, do they have experience in other areas such as marketing?

SEO marketing is massively important for your website, and its important that this is taken into consideration when your site is being developed.

SEO techniques change regularly due to Google rolling out various updates, and its important that your developers are up on all of this.

Another important factor to consider is whether the agency can develop mobile applications, as nowadays over a third of all internet usage is via smartphones!
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