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To have Amazon go out of business would genuinely start people questioning the validity of the Internet as a commercial medium, which (and I may be biased) is insane.

I disagree. I don't think Amazon going out of business would cause people to question the validity of the internet as a commercial medium; just as the commercial medium.

It is the pure-plays who are in trouble, IMHO. The clicks-and-mortar model views the internet as yet another delivery vehicle out of many. The clicks-only model has only one way to make money.

For example, I'll often use for research before buying new music or a new computer game. But, ultimately, once I decide to buy, I won't want to wait. I can drop by BestBuy on my way home and buy what I was looking at, have it right away, and not pay shipping.

Was the internet a poor delivery vehicle, since I didn't buy there? Well, I didn't buy at Amazon. I may have used Amazon for research, even, but only BestBuy had a place for me to get what I wanted now.

The internet is not the late 90s/early 2000s version of "Video Killed the Radio Star." Videos, while distinctly different from radio, have helped to enhance the overall value of music, not replaced it. The net won't replace bricks-and-mortar; it should be used to enhance it.

Just my take.

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