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Generative design

Generative design has been used for several years now in the development of identity. By mixing color and shape, this technique allows you to achieve a completely unique identity and increase brand recognition.

A set of flowers and patterns from the '80s and '90s.

Where did we see that? Well, of course, it's the return of the popular 80-90s with their acidic pink and bold contrast. Can we call these nostalgic moods a returned trend? Or everything is explained by the fact that young designers are people whose childhood was surrounded by crazy flowers of those years? Their old toys and dubious clothes from the point of view of today's fashion of parents served as inspiration for the revival of a bright, colorful trend, complemented by a number of modern trends.

Custom illustrations

The personalization of the brand begins with design. Finding the brand's language through drawings and illustrations turns any website into a unique business card that will broadcast the brand's voice from the launch.

Illustrations in a photo mix

The eclectic 2019 trend combines custom illustrations with photography. This method gives a unique and very modern look for any project. Adding drawing elements to a regular photo can make any photo special, even if you use it on a fashionable photo or poster.

Real photos

Photo stocks are also influenced by trends. Real, honest photos will be appreciated this year. Many brands use unique photos taken in motion and without staging. Photography becomes more sincere and resembles snapshots taken in a relaxed and natural environment. For example, every hotel, https://www.reservations.com/deals here has been shot naturally.

Isometric design and photography

Isometric design is a way of artistic representation of three-dimensional objects in a plane. Before the designers discovered this technique, it was mostly used to draw up technical and engineering drawings. Isometric design is a large-scale ascent in photography, illustration, 3D graphics and iconography. It is safe to say that in 2019 it will be in demand in many creative projects.

The combination of 2D and 3D

Create 3D objects and place them in 2D projects has become very fashionable. This combination gives a unique external aesthetic, combining depth and plane. The technique can be applied in various design directions: from logo creation to websites and advertising videos. The end result is a complex visual presentation that cannot be forgotten.

Monochrome

Over the past few months, there have been many compositions in the same color palette, with the background and the object in the foreground or font and shade/3D effects of the same color. What happens if 3D goes on to create volume for objects of the same shade? Using single-color 3D allows designers to achieve a volume illusion using color depth and shadows. Despite the lack of contrast, there is a natural volume effect, and we see an object that protrudes realistically from the background. This magical effect will remain popular in 2019.

Doodles (hand-drawn illustrations)

Hand-drawn pictures or even individual elements add uniqueness to the brand. Hand-drawn pictures do not require line alignment and can use rough strokes, making the composition more natural.
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