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No. of Recommendations: 1
TRLG is in the process of 'becoming' a retailer. The 11 stores are fairly new and there are some plans to expand these. Until now they've been mainly a producer of premium denium sold through other retailers' stores.

This transition offers an interesting opportunity for the investor. In one sense becoming a retailer vs. a manufacturer reduces the influence of 'fashion whim' on the financials (as you are not exposed to the whims of the buyers that work for the retailers etc.), but exposes the fledgling retailer to a whole host of additional skills that need to be mastered (real estate selection etc.).

If TRLG can successfully negotiate the challenge towards becoming a retailer, and generate decent returns on capital on its stores, then it could be a spectacular investment as it grows the store base.

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