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They saw how cleverly Barack Obama labeled Mitt Romney a plutocrat in 2012 early on and Romney was never able to recover. "Why can't Trump label Biden?" they are thinking.

The answer, of course, is that Trump has repeatedly tried and failed....


Interestingly enough, the gist of what everyone told Politico was that Trump needed to attack Biden more and run a barrage of stinging negative ads. No one said that maybe if Trump would spend more time governing and trying to solve the country's health and economic problems, then the voters would like him better and might think he should get another term. No one mentioned that having 100,000 Americans die of COVID-19 might somehow be related to Trump's lack of popularity. That is just not how donors and insiders think. In their view, governing well is irrelevant. What matters is which side runs the most and the nastiest attack ads and they feel that the only way to save Trump is to run more and nastier ones, even if they can't figure out what they should attack Biden for, since everything they have tried so far has failed to stick.
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