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Trying to make sense of why these things happen will drive you to an early grave and do no good. If you still objectively like it you can hold, if not you can sell. That's really it at the end of the day.

SHOP doing the same thing after earnings. PYPL did the same thing as well last week, although not as pronounced it went nowhere after reporting decent numbers.

Could be as simple as a big player took some profits, that caused a few others' stops to be hit, prompted a bit of panic thus others sell to not lose their profits. Next thing you know it comes right back to the origin of a recent move.

In the case of Fitbit it could go back to $13 or even $12 pretty easily before finding a lot of buyers again.
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