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I've been enjoying the posts with ideas for creative marketing, like getting rapper Nelly to wear a breath-rite strip instead of the bandaid that he wears on his cheek, or getting Martha Stewart to breath easy after her conviction. Great ideas guys!

But all kidding aside, I have been seeing short TV spots on ABC during primetime (evening news), for the breath-rite strips as a snoring remedy. This is in the Detroit market. I've seen these ads several times in the past months, and again last week. I don't watch much TV, but am pleased at the amount of exposure they are getting. Has anyone noticed this in other markets, or are they just doing a test in the Detoit market?

I ask this because I have been hearing some remarks on this board that there is a lack of marketing effort by CNS, and my observation is quite to the contrary. Are they doing a test to see how it affects sales in one region, and if profitable we can then expect more nationwide coverage?

long on CNS, and breathing rite in spite of the recent decline in stock price.
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