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I've been enjoying the posts with ideas for creative marketing, like getting rapper Nelly to wear a breath-rite strip instead of the bandaid that he wears on his cheek, or getting Martha Stewart to breath easy after her conviction. Great ideas guys!

But all kidding aside, I have been seeing short TV spots on ABC during primetime (evening news), for the breath-rite strips as a snoring remedy. This is in the Detroit market. I've seen these ads several times in the past months, and again last week. I don't watch much TV, but am pleased at the amount of exposure they are getting. Has anyone noticed this in other markets, or are they just doing a test in the Detoit market?

I ask this because I have been hearing some remarks on this board that there is a lack of marketing effort by CNS, and my observation is quite to the contrary. Are they doing a test to see how it affects sales in one region, and if profitable we can then expect more nationwide coverage?

--Bill
long on CNS, and breathing rite in spite of the recent decline in stock price.
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