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So I looked back over RBRM, and it didn't answer a question I have. Does a Tweener necessarily have to begin as a Breaker? For example, I did an analysis of Zebra Tech over on the RM Co. board. It isn't a RBreaker, as it entered as a competitor to an existing company and an existing technology (bar codes). It's not big enough to be a RMaker. But it's got a good looking position and direction, and looks poised to give the "big guy" in the industry (Symbol Tech) a run for its money.

So can it be a Tweener? Or is it just an interesting company? What is the universe of descriptors? Rule Breakers, Rule Makers, Tweeners - and what? Also-rans? Up and Comers? Just *Other*?

Laura
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