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Two years from now, with Sirius turning a profit and boasting 12 million subscribers (10 million more than when Stern started in 2006), the same writers will be headlining with "Stern fanbase down 20%".

I think you are making the assumption that every subscribers listens to Stern. IF and when I make the switch to Sirius I WILL NOT be listening to Stern.

That 12 million ten years from now is nothing more than pool of potential listeners. In reality he may only have half that amount.
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