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Uhhh...

Adult Toys?

;)

I think you're on the right track, but if you ask me, you've missed the biggie.

The NUMBER ONE problem with Hasbro Interactive is that they're on the fast track to an image problem. Axis & Allies. Frogger. Pong. HI seems to have the attitude that people will buy any schlock videogame with a big label on it. That may work once or even twice. But it is NOT a viable long-term business plan. I have been disappointed (as have some of the vociferous newbies on this board ;) with the quality of these and other Hasbro games.

They are REALLY shooting themselves in the foot on that one. Yes, it's true that maybe Dad will buy Pong for little Johnny because he remembers it from his teen years. But when he gets home and plays it with his son, and it crashes on him, and it's just NOT FUN, we'll see if he buys the next Hasbro license-based game. We'll see if he doesn't return it lickety-split for the next Tomb Raider or some other product.

And, in fact, he'll probably be turned off of the whole videogame industry, figuring that Hasbro's products are representative.

I'd like to see what comes of this letter. Good show with the iniative to start this. I'd recommend sending it to the IR department, in addition to wherever else you decide.

Peace, and Smooth Waters.
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