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See article below. Will this hurt or help VIA?

Upfront gets rolling as NBC chops rates
With network upfronts dragging on painfully, NBC is goosing things along, selling its inventory at cost-per-thousand decreases of 5 percent or more even as other networks try to hold the line. Thanks to rate increases stemming from its first-place showing in adults 18-49 last season, the peacock network has managed to keep dollar levels even with last year while unloading an estimated $800 million in inventory so far. ABC has also reportedly capitulated to buyers on the CPM front, selling $600 million at rates slightly down from last year. CBS continues to hold firm on the CPM question, with Viacom President Mel Karmazin widely quoted as saying that he would rather withhold inventory than settle for price decreases. Only Fox among the Big 4, playing off its young-skewing fall lineup, has been able to ask for and get small CPM increases
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