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Very good points about the marketing

I think the marketing factor is often ignored when overseas companies float on the US market. There have been a number of Oz and NZ companies recently who have found that simply listing on the Naz or the Dow does not automatically guarantee success.
I have shares in a biotech company (BTGC) - this company did all the right things and had as its flagship a drug called Oxandrin which prevented weight loss ie it put on weight. The company thought it was doing the right thing in it's marketing approach by targeting HIV sufferers and similar types. However, this is a fairly static market and it wasn't until Abbotts took over the marketing and pointed out the obvious, that the elderly also had this sort of problem. As a result over 500 Abbotts salespeople hit the local doctors surgeries and sales soared by over fifty percent. It's still growing rapidly too.
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