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Financial Analysis  Company Being Evaluated                     Competitor #1   Competitor #2  Competitor #3

                          Warner Lambert                           Pfizer       Schering-Pl.   Johnson & J.
                 Current Period Year-ago Period Year-over-Year  Current Period  Current Period Current Period
                   Qtr 3/31/99    Qtr 3/31/98     Growth         Qtr 4/4/99      Qtr 3/31/99    Qtr 4/4/99
Income Statement . . .
  Sales                   2,860          2,219     28.9%                 3,927          2,186          6,638
  Cost of Goods Sold        692            605     14.4%                   546            432          2,038
  Net Income                381            279     36.6%                   815            539          1,128
  Shares Outstanding        851            845     0.8%

Balance Sheet . . .
  Cash & Equivalents      1,182            560    111.1%                 4,205          1,496          2,585
  Current Assets          4,336          3,067     41.4%                10,749          4,407         11,618
  Short-term Debt           224            372    -39.8%                 4,296            832          2,489
  Current Liabilies       3,367          2,526     33.3%                 7,752          3,218          7,866
  Long-term Debt          1,274          1,408     -9.5%                   525              0          1,346
                                                                              1              1              1Competitors
Margins & Ratios . . .
  Gross Margins            75.8%          72.7%     3.1                   86.1%          80.2%          69.3%      78.5%
  Net Margins              13.3%          12.6%     0.7                   20.8%          24.7%          17.0%      20.8%
  Cash-to-Debt              0.79           0.31   150.8%                   0.87           1.80           0.67       0.87
  Net Cash                -316.0        -1220.0     N/A                  -616.0          664.0        -1250.0     -400.7
  Fool Flow Ratio           1.00           1.16   -13.8%                   1.89           1.22           1.68       1.60


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Ranking Rule Makers

1) Brand          Points (0-1)                                3) Financial Direction Points (0-3)
Familiarity                    1                              Sales Growth                   3
Openness                       1                              Gross Margins                  3
Optimism                       1                              Net Margins                    3
Legitimacy                     1                              Shares Outstanding             2
Inevitability                  0                              Cash-to-Debt                   2
Solitariness                   0                              Fool Flow Ratio                3
Humor                          1                              Expansion Potential            3
  Subtotal                     5                                Subtotal                    19

2) Financial Location Points (0-2)                            4) Monopoly Status Points (0-4)
Mass Market Habit              2                              Gross Margins                  0
Gross Margins                  2                              Net Margins                    0
Net Margins                    2                              Net Cash                       0
Cash-to-Debt                   0                              Fool Flow Ratio                4
Fool Flow Ratio                1                              Convenience                    2
Your Interest                  2                                Subtotal                     6
  Subtotal                     9
                                                              5) Your  Enjoyment             1

                               Total Score    40    Second Tier
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