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Wayyy off topic here but I have to say that the statement Or to explain my views another way, I sense customers view ISP much like national brands of gasoline. At the same price there is no difference between Exxon and Shell or Texaco as long as my car runs. If my car does not care, I'll fill up at the least expensive of two adjoining stations. is not a generally true rull for Gas.

Here in California it is obvious that this rule does not apply to everyone. Otherwise it would not be possible to go down a street and see prices of $1.39, $1.43, $1.49, $1.59 for apparently the same gas within a mile or so of each other. Me I'm cheap and I always pick the low-price leader (Costco) but for some reason people still buy gas from Chevron, Shell, Exxon etc who have prices 10-25c/gallon higher than the lower cost producers.

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