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A family member is starting a business and I am tasked with doing the research for the web site. I'm a programmer, and will be doing the development, artwork excluded. I've got some general questions for those of you who have experience dealing with web hosting services. Eventually there will be online ordering of products, but first the plan is to just establish a presence.

What's the best low cost web hosting service?
What e-commerce 'features' are important, required, overhyped?
What hidden costs will I need to worry about?
What is the one feature I can't do without?

Any answers to questions I haven't asked are welcome.

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