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I've liked ETFs for a while (though I'm currently without any as I build up my SA portfolio) and did some more digging into WETF's ETFs and I'm struck by how high their expense ratios are. I've compared a few, such as small cap growth ETFs or just screening by expense ratio and category and they really seem much higher than other options available.

I see that the large number of commission free ETFs they provide would actually set up for a future of using dollar cost averaging or regular purchases like a mutual fund, without the mutual fund drawbacks. I also like that they use dividends as a metric for determining potential of a stock to appreciate. Ditto earnings, since I'm generally averse to stocks with high P/E rations unless there's a very good underlying reason for it such as new entrant, new technology etc.

My concern about the expense ratio is whether this will turn people off buying their ETFs. Thoughts?
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