No. of Recommendations: 1
'What, exactly, is the "swindle" here?
swin·dle (swndl)
v. swin·dled, swin·dling, swin·dles
v. tr.
To cheat or defraud of money or property.'

According to the website, the grocery stores use these cards to implement a two tiered pricing system. If you use the card, you get the lower price. The grocery store can then claim that they've saved you X dollars on your latest grocery bill. The catch is that the prices with the card are no lower than they were before the introduction of the card, and in many cases are higher. So people have to give up a fair amount of personal information for, in the best case, no monetary benefit. In the worst case they actually pay more for this 'privilege'.

A swindle? Perhaps not. Slimy and underhanded? Definitely.

Htom
Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.