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What you had to say about branding is so true. On the topic of prices of books and other products; you have to use some comparison shopping here. There are many books on Amazon, which are the cheapest that you will find on the net, however there are also a handful of books that you can find at places like buy.com, or shopping.com. In the case of music, Amazon is nowhere near having the lowest prices, but it will come with time. I recently purchased about a dozen books, and about 6 of them came from Amazon, and the rest were from buybooks.com and other places. If you are willing to take the time, you can find some great bargins on the internet.

The thing that is keeping customers for Amazon, is just what was said above. Brand recognition, this along with the fact that their customer service cannot be found anywhere else. Out of all the places I have shopped on the internet, Amazon has my vote for best customer service, and easy navagation. This company has no limits...Bezos is one of the greats, although his naming of his dog may not make sense to you...it is plain and simple that this man and his ideas have no limits. Watch out for this company in the long term.

Sean
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