No. of Recommendations: 4
Whenever something is "free," I wonder who really pays for it.

Because the person paying for a service is the real customer.

For most "free" services, the paying customers are advertisers. Think about free websites (like this one), free services (like Google), and free entertainment (like broadcast radio and TV). You may watch the CBS evening news, but unless you actually pay for advertisements on that show, your not CBS's customer.'s model is, I think, a bit more sinister in that it doesn't carry overt advertising. According to one article I read, their business model is collecting info on customers like you, and then taking payment from sellers of products and services to recommend those things to you.
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