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Who notes part of what NBC pitches to the IOC to secure the rights is a package of stories exploring the people and culture of the host country, and as well there is a segment of the population that enjoy the extra dimension to straight sports reporting...
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I've always liked the cultural aspects reported, but it really needs to be in the hands of someone who can do it - like Matt Lauer, since I think that's all he's good for.

Charlie
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