No. of Recommendations: 4
Whoop de do. Even after I was "old enough to know better", I fell for one of their marketing pieces several years ago, buying Ameresco (AMRC), which was billed, among other things, as:

"There IS one SURE THING staring us right in the face!...What's more, one promising little company has a virtual lock on both the "top dog" and "first mover" in the space."

"I'm convinced this small energy company represents a truly historic investment opportunity...One with all the upside of an alternative energy play, but none of the risk associated with the sector."

"You could make some serious money by investing in the stock right now...It's the one energy play for the rest of your life!...I don't see a roadblock in sight...We're about to witness some truly mind-blowing growth!

(The bolded parts are actual bolded parts from their ad.)

There was no follow-up in the service on the coverage of that stock within the context of how it was presented in the ad. The person who wrote the ad never showed their face on the AMRC board or wrote any article to follow up on it. They just wrote ads. I was patient and didn't buy the stock until it was about 20% below where it was when they were touting it, held it for three and a half years, and lost over 40%. (If I had continued to hold, I would now be up 25% after holding for seven and a half years through one of the greatest bull markets in history.)

They have a good overall track record, though it is due in large part to a relatively few recommendations, which I seem to have a singular knack for missing. I still subscribe because there are boards with good analysis and coverage on stocks that I own (TMF1000 alone is worth his weight in gold), but I don't pay a lot of attention to the actual recommendations. My subscription is up in December, and I'm considering not renewing.
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.