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Why do we spend so much at Trader Joe's? Psychologist reveals why the store outsells rival Whole Foods by more than double - and it's all down to how much choice is on the shelves

Psychologist and author of the book, 'The Paradox of Choice,' Barry Schwartz has explained how Trader Joe's is raking in the money over its competitors

https://www.dailymail.co.uk/news/article-6723417/Psychologis...


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