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Why does this matter? Money should be used to fund research on the biggest killers?

Absolutely.

It is trendy and cool to support breast cancer research. It isn't trendy to support something like colon cancer research - yet more people die from it and it impacts both genders in relative equal percentages.

If you get breast cancer, you typically find it sooner and it is far more easily treatable - hence the lower mortality rate.

My MIL has had breast cancer twice. Both times it was treated. She wears her pink boa at all the walks. 1/6 of all people that get breast cancer die from it.

My Aunt died from colon cancer in her 50s. She had no idea anything was wrong until it was completely too late. 1/3 of all people that get colon cancer die from it - twice the number of breast cancer.

As wiki states:
http://en.wikipedia.org/wiki/Breast_cancer
Overemphasis
Compared to other diseases or other cancers, breast cancer receives a disproportionate share of resources and attention. In 2001 MP Ian Gibson, chairman of the House of Commons of the United Kingdom all party group on cancer stated "The treatment has been skewed by the lobbying, there is no doubt about that. Breast cancer sufferers get better treatment in terms of bed spaces, facilities and doctors and nurses."[124] Breast cancer also receives significantly more media coverage than other, equally prevalent cancers, with a study by Prostate Coalition showing 2.6 breast cancer stories for each one covering cancer of the prostate.[125] Ultimately there is a concern that favouring sufferers of breast cancer with disproportionate funding and research on their behalf may well be costing lives elsewhere.[124] Partly because of its relatively high prevalence and long-term survival rates, research is biased towards breast cancer. Some subjects, such as cancer-related fatigue, have been studied in little except women with breast cancer.

One result of breast cancer's high visibility is that statistical results can sometimes be misinterpreted, such as the claim that one in eight women will be diagnosed with breast cancer during their lives—a claim that depends on the unrealistic assumption that no woman will die of any other disease before the age of 95.[126] This obscures the reality, which is that about ten times as many women will die from heart disease or stroke than from breast cancer.[127]

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