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No. of Recommendations: 4
I enjoyed Bill's column today and agree with the general sentiment. In fact, I myself advocated buying more Coca-Cola shares on this board some months ago. However, now that Schering Plough has fallen to 34, I feel it is a more compelling buy than Coke at 50.

In 1999, Coke's revenue increased 5%, gross margins fell, and net income decreased 9%, to $1.29 per share before special charges.

Schering Plough's revenue increased 14%, gross margins increased, and net income rose 20%, to $1.42 per share.

It seems to me that, with Schering Plough, you get similar current earnings and more growth going forward, for two thirds the price.
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