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Wow! These have been really helpful replies. WallStGal, I was especially grateful to see how much research has already been done by others. That might speed things up for me. It might take me a long time, but by the time I pick out 1-2 of these companies to invest in, I'll be pretty sure of having a good bet!

Yofluke, I found your reply interesting. I didn't realize these other business lines were contributing factors to lower margins. I have found similar confusion in the research I did on Food & Beverage companies...I found PepsiCo compare to Coke many times, when 50%+ of PepsiCo is a food company!

I was hoping to narrow the universe of drug companies down, but I guess I will have to dig a little deeper. Can anyone recommend any other ways of selecting three or four of GSK, PFE, MRK, JNJ, BMY, NVS for further study?

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