Skip to main content
Message Font: Serif | Sans-Serif
No. of Recommendations: 0
It seems that the Yahoo Rule-Maker analysis was done under the premise that the Yahoo user is a paying customer. But in fact, Yahoo users are not paying customers, advertisers are. From Yahoo's November quarterly report, "The Company's revenues are derived principally from the sale of banner and sponsorship advertisements." Shouldn't the analysis be done with the advertiser, not the user, in mind?

I think that you have to look at branding and repeat purchase as an advertiser would, not a user. For instance, millions of users does not constitute repeat purchase. Repeat purchase should be judged on repeat advertising business.

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.