No. of Recommendations: 1
You are misreading that I believe. Nike says they share certain info with advertisers. TTD is not an advertiser. And there is no evidence that anyone anywhere is connecting IDs to individuals. That would violate the policies and all evidence is the opposite.

That is not what TTD is saying in the privacy policy that you linked to:
The Trade Desk uses cookies, Web beacons, pixels and other technologies to collect web viewing data across non-affiliated sites over time. In addition, The Trade Desk collects app usage data across non-affiliated apps over time. We may also collect such Web viewing and app usage data from other ad platforms, application platforms or providers, customers or websites and services (including our Clients) and we may combine this information with any information that we have collected about you. We use this data to infer your interests and to provide more relevant advertising to you. This is known as Interest-Based Advertising (“IBA”).

We may also facilitate our Clients’ efforts to place a cookie or other tracking technology on a website with which our Client has a relationship, and we may allow our Clients to collect information about your web viewing behavior on our website. This information may be combined with other data collected from other websites over time for IBA purposes.

They are collecting and storing personal information and associating it with the Unified ID. I agree with Wayne @761796E65 that the Unified ID is not protecting the individuals, but is for pooling information about individuals from all advertisers. The question about how Google under pressure from European privacy measures will change things to protect PII and how that will affect TTD is the big question.

This privacy policy describes how The Trade Desk collects and uses the personal information you provide on our Web site, or otherwise to The Trade Desk through your contact with us, our employees and our contractors . It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.

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