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Your guess is as good as mine on the marketing.

Not really my realm, but best guesses are that FDA didn't like how much they leaned on advertising bicarb improvements? Or Quality of life improvements?

Again, they have approved items on much less data with more aggressive labeling. I'm baffled.

Also should point out that I'm unaware of a a competitor in the arena right now, so it's not like someone else is going to best them to market.
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