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You're right, Cog. This ties into the debate of who will win in the mobile world. Will it be the device makers? The content producers? Service providers?

It seems that Nokia has decided to put itself in the device maker camp, and this decision is one I'm a little worried about. We've already seen how the lower end of the phone market leaves little room for profits, and I don't think this will change any time soon.

However, I wonder what the economics of their partnership with Yes was. I would imagine it was a fee per transaction. UEPS backed out of India because they couldn't get this model to work, and now Nokia is doing it.

Monetise, a UK company just launched a mobile payment service in India (teaming up with Visa), so we'll have to see how this plays out. This could also have been a reason for Nokia backing away - it realized its expertise doesn't fall into this area while Visa is a master of transactions.
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