I am secure in my manhood so I can admit that I use skin care products, mostly on my face. I am also old so I need them. I’ve been using them for well over 5 years now. The places that cater to men - Grooming Lounge, Lab Series, for example, sell very expensive stuff - $25 for body wash, $50-60 for moisturizers and the we get to serums, which are through the roof expensive. My takeaway is if you want to charge more for stuff, replace the words “moisturizer and cream” with “elixir and serum”. And the packaging is all messed up - huge containers with false bottoms to hide the fact that there is so little product in there. Finally, the product descriptors are generic - anti-age this and wrinkle remove that - with no clue as to what’s in the jar.
So I went over to the ELF site and was pleased to find that their lines are much cheaper - $10-17. The packaging is smaller and the products actually tell you what’s in them - Vitamin C serum, Three acid face cream, etc.
My first order was $90, which would have been 2 items, maybe 3 at the other stores above. At ELF, I got 5 items, plus two freebies that I chose, plus one they chose - make up remover (that goes to my bride). Shipping was free.
The products themselves, best i can tell are as good or better as the others. There is a moisturizer that is a little heavy for use on my face, but that’s personal preference. As for whether this stuff works, who knows - there is no alternative universe where I can compare use vs. non-use and I am not willing to just do half my face to find out.
It’s interesting that ELF really doesn’t cater to men on the site - I think that could be a growth area given their no-nonsense approach and transparency. But then again…
Vince